Good Copy Pays

Good Copy Pays

Good Copy Pays

Good Copy

Connects with the target audience

Evokes a dialog

Draws the reader in and persuades action

Establishes the importance of the end result (the sale of product or service)

Is clear, concise and subtle

Comes off like a recommendation from a friend, not a pitch from a used car salesman

Never, ever states “But wait, there’s more.”

A Good Copywriter

· Delivers good copy on time and on budget

· Is professional and passionate

· Listens to the client and works toward their goals

· Has a good attitude and a good sense of humor

· Crafts copy that connects the client to their target audience

Hi! My name is Brian Westbye, and I am Greenback Media.